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We're taking diabetes by the horns! A behind-the-scenes look at #BuckOffDiabetes.

It started with a segment on Good Morning America, gained steam at the iHeartCountry Festival in Austin and continued onto Jimmy Kimmel's stage. Here's a little look at the fun in Austin with country singer and Accu-Chek® Guide user Ben Rue.*

We've loved watching Ben continue his meteoric rise in the country music scene, and his performance at the Daytime Village at the iHeartCountry Festival by AT&T blew the audience away. The day started early, with Ben and the band performing a sound check at 8am. (We didn't realize musicians even got up that early.)

By noon, everything was set up and Ben was introduced by Amy Brown, who you may recognize as Bobby Bones' sidekick on his insanely popular radio show. After a little chitchat, Ben took the stage for his set, which was over far too soon by our estimation. But then, fans probably wanted to have a chance to see Luke Bryan, Keith Urban, Maren Morris and the other great names on the program.

The rest of the day was spent laughing at the lines of people who wanted to share their bull horns in our photo booth.

Your turn to save a few bucks

We asked everyone to turn their fingers into bull horns and post a photo on Facebook, Twitter or Instagram with #BuckOffDiabetes. As a result, Roche Diabetes Care donated $60,000 to diabetes education and awareness.1 The #BuckOffDiabetes program may have ended, but you can still sign up for the Accu-Chek Guide SimplePay program. You can save more than a few bucks by always paying the same low price with every test strip refill.2

Grab diabetes by the horns

Save some bucks with Accu-Chek Guide SimplePay2


1 Click here for complete terms and conditions.

2 THE ACCU-CHEK SIMPLEPAY PROGRAM IS NOT INSURANCE; IT IS A CASH DISCOUNT PROGRAM AND CANNOT BE COMBINED WITH ANY FORM OF HEALTH INSURANCE. Those insured by any government healthcare program, such as Medicare, Medicaid, the military or VA, are NOT eligible for this offer. Insurers may offer a lower cost option. 30- or 90-day Accu-Chek Guide test strip prescription required. Limit 12 vials per refill. Refills cannot be dispensed before 75% of previous days’ supply have elapsed. Program may be changed or discontinued at any time. Discount varies based on quantity of test strips purchased. See card for details.

*Ben Rue is a paid spokesperson for Roche Diabetes Care, Inc. and Accu-Chek.


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