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Getting to know mySugr

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mySugr specializes in app-based, all-around care for people with diabetes—made by people with diabetes. mySugr apps, services and access to the world’s best diabetes coaching at the tap of a finger all work together to ease the daily grind of living with diabetes. The mySugr motto, “make diabetes suck less,” rings true in everything they do, and Roche is proud to have been one of their first device integration partners and investors.

Where it started

The mySugr idea was born in 2010 by four cofounders in Vienna, Austria. Smartphones were still pretty new, the first tablets just hit the scene, and the diabetes industry felt stuck in a gloomy place. Two of the cofounders live with diabetes and they felt frustrated by existing diabetes management solutions in the app stores. They were bursting with ideas and motivated to reinvent the entire journey of diabetes management. Early on, they realized that this vision would have to start with an app that created a great user experience.

Why? Because people with diabetes shouldn't have to settle for less. There are great apps in other areas of our lives—diabetes software should be great too! The founders started building their dream—an app and service that simplifies the daily chores of living with diabetes. An app that solves basic therapy problems and is also fun to use. The idea continued to blossom, and in April 2012, they launched the first version of the mySugr app in Europe.

In June 2013, at ADA’s 73rd Scientific Sessions in Chicago, mySugr launched the app in the United States. The playful and light-hearted approach to dealing with diabetes earned widespread approval very quickly. Today, over 1.4 million people with diabetes trust mySugr to help them with diabetes management. Now available in 61 countries and in 17 languages, mySugr continues to support even more people with diabetes around the world. At the same time, the mySugr experience continues to evolve. Rapid iteration and frequent releases bring new device integrations, the latest diabetes science and new learnings to the service on a regular basis.

A unique mix of talent and expertise

It’s all about creating the highest possible value for people with diabetes. To do so, mySugr combines and integrates many disciplines of craft and science, including medical devices, mobile apps, regulatory expertise, delivery of physical goods, human coaches, big data analytics, psychology, diabetes expertise, and more. They venture deeply into new technologies, such as closed-loop and machine learning, and they deliver the science-based results through a clear and empowering user experience.

Today, mySugr is a smart, brave and edgy company with more than 100 employees across offices in Vienna, Austria, and San Diego, California. The mission and motto, "make diabetes suck less," makes it clear what they’re about and is a perfect summary of their fun style.

Connect with mySugr now

The latest mySugr product is the mySugr Bundle, a subscription service that gives you personalized diabetes coaching from a Certified Diabetes Educator® and an unlimited supply of Accu-Chek® Guide test strips automatically delivered right to your door.

You may also enjoy the fun mySugr social media channels! Like the mySugr page on Facebook and give them a follow on Instagram or Twitter!

mySugr app + unlimited test strips

Find out about the mySugr Bundle today.

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