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Roche Receives "Chancellor's Award" from Juvenile Diabetes Research Foundation International During Annual Conference

Roche, makers of ACCU-CHEK® blood glucose meters, infusion pumps, lancing devices and data management systems for people with diabetes, received the Juvenile Diabetes Research Foundation International’s “Chancellor’s Award” during the JDRF Annual Conference in Washington, D.C. The “Chancellor’s Award” recognizes and honors longstanding JDRF corporate partners.

During the presentation, JDRF highlighted Roche’s “Bag of Hope” program as the cornerstone of the organization’s outreach service to families with newly diagnosed children. The “Bag of Hope,” which Roche and JDRF have jointly administered since 2004, includes education materials focused on helping children and their families understand more about diabetes and how to successfully manage it. The bag also includes a free ACCU-CHEK Aviva blood glucose meter to help families begin blood glucose testing.

“Since 2004, Roche Diabetes Care has proudly funded nearly 100,000 ‘Bags of Hope,’” said Luc Vierstraete, senior vice president and general manager, Roche Diabetes Care North America. “The first few hours and days of a diabetes diagnosis are often overwhelming. Each ‘Bag of Hope’ helps to make this time a little more manageable for these families.”

The bags contain products and materials valued at about $100. They are distributed to families by local Roche and JDRF representatives. Since 2004, Roche has committed almost $10 million to the “Bag of Hope” program.

“Roche is an exceptional partner in the education and management of diabetes,” said Courtney Davies, national director of corporate relations at JDRF. “During the past several years, the ‘Bag of Hope’ program has become the cornerstone of our outreach program to families with newly diagnosed children and we thank Roche for its continued funding of this incredibly important educational initiative.”

About Roche Diabetes Care
Roche Diabetes Care is a pioneer in the development of blood glucose monitoring systems and a global leader for diabetes management systems and services. For more than 30 years, Roche has been committed to helping people with diabetes live lives that are as normal and active as possible and has been helping healthcare professionals manage their patients’ condition in an optimal way. Today, the ACCU-CHEK portfolio offers people with diabetes and healthcare professionals innovative products, services and comprehensive solutions for convenient, efficient and effective diabetes management—from blood glucose monitoring through information management to insulin delivery. The ACCU-CHEK brand encompasses blood glucose meters, infusion pumps, lancing and data management systems. For more information, please visit accu-chek.com.

About Roche
Headquartered in Basel, Switzerland, Roche is a leader in research-focused healthcare with combined strengths in pharmaceuticals and diagnostics. Roche is the world’s largest biotech company with truly differentiated medicines in oncology, virology, inflammation, metabolism and CNS. Roche is also the world leader in in-vitro diagnostics, tissue-based cancer diagnostics and a pioneer in diabetes management. Roche’s personalized healthcare strategy aims at providing medicines and diagnostic tools that enable tangible improvements in the health, quality of life and survival of patients. In 2009, Roche had over 80,000 employees worldwide and invested almost 10 billion Swiss francs in R&D. The Group posted sales of 49.1 billion Swiss francs. Genentech, United States, is a wholly owned member of the Roche Group. Roche has a majority stake in Chugai Pharmaceutical, Japan. For more information: www.roche.com or www.roche-diagnostics.us.

About JDRF
JDRF is a leader in setting the agenda for diabetes research worldwide, and is the largest charitable funder and advocate of type 1 diabetes research. The mission of JDRF is to find a cure for diabetes and its complications through the support of research. Type 1 diabetes is a disease which strikes children and adults suddenly and requires multiple injections of insulin daily or a continuous infusion of insulin through a pump. Insulin, however, is not a cure for diabetes, nor does it prevent its eventual and devastating complications which may include kidney failure, blindness, heart disease, stroke, and amputation.

Since its founding in 1970 by parents of children with type 1 diabetes, JDRF has awarded more than $1.4 billion to diabetes research, including more than $100 million in FY2009.

All trademarks used or mentioned in this release are protected by law.

For further information, please contact:
Todd A. Siesky
Public Relations Manager
Roche Diabetes Care
Indianapolis, IN
(317) 521-3966
todd.siesky@roche.com

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